IAB Global Privacy Platform

Using CTV Consent, you can enable the IAB Global Privacy Platform (GPP) for enhanced compliance with US data privacy laws.

IAB GPP helps address the challenges posed by the growing number of different privacy regulations worldwide. Implementing OneTrust with the IAB Global Privacy Platform Consent empowers publishers to streamline ad tech vendors and advertising content.

You can leverage GPP when configuring for the following frameworks:

California Privacy Rights Act (CPRA)

California Consumer Privacy Act (CCPA)

Virginia Consumer Data Protection Act (CDPA)

Colorado Privacy Act (CPA)

Connecticut Data Privacy Act (CTDPA)

Utah

US National

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Note

First, GPP needs to be enabled from geolocation rules within the OneTrust Admin console. For more information on how to configure please visit Configuring Global Privacy Settings

Accessing GPP data

Once a user gives consent, OneTrust will write IAB GPP data and save it to Registry. Your application can access the data by fetching it using following keys.

Sample Code Snippet

GppValue = “”
Key = “IABGPP_HDR_GppString”
regSection = createObject(“roRegistrySection”, “OTsdkReg”)
if sec.exists(key) then GppValue = regSection.read(Key)
print GppValue

Section IDs

Each section represents a unique privacy signal, usually a unique jurisdiction. Below are the supported sections, for more information please visit GPP Signal IDs

Sample Code Snippet

GppValue = “”
Key = “IABGPP_7_String”
regSection = createObject(“roRegistrySection”, “OTsdkReg”)
if sec.exists(key) then GppValue = regSection.read(Key)
print GppValue

GPP keys for USPrivacy

Sample Code Snippet

GppValue = “”
Key = “IABGPP_USP1_Notice”
regSection = createObject(“roRegistrySection”, “OTsdkReg”)
if sec.exists(key) then GppValue = regSection.read(Key)
print GppValue