IAB GPP
With the OneTrust CMP, you can enable the IAB Global Privacy Platform (GPP) for enhanced compliance with US data privacy laws.
IAB GPP helps address the challenges posed by the growing number of different privacy regulations worldwide. Implementing OneTrust with the IAB Global Privacy Platform Consent empowers publishers to streamline ad tech vendors and advertising content.
You can leverage GPP when configuring for the following frameworks:
- California Privacy Rights Act (CPRA)
- California Consumer Privacy Act (CCPA)
- Virginia Consumer Data Protection Act (CDPA)
- Colorado Privacy Act (CPA)
- Connecticut Data Privacy Act (CTDPA)
- Utah
- US National
Note
GPP needs to be enabled from geolocation rules within the OneTrust Admin console. For more information on how to configure please visit Configuring Global Privacy Settings
Accessing GPP data
Your application can fetch GPP consents under storageKeys from the API response.
| GPP Keys | Data type | Description |
|---|---|---|
IABGPP_HDR_Version | Integer | GPP version |
IABGPP_HDR_Sections | String | List of Section IDs |
IABGPP_HDR_GppString | String | Full consent string in its encoded form |
IABGPP_GppSID | String | Section ID(s) considered to be in force. Multiple IDs are separated by underscore, e.g. “2_3” |
Updated 3 months ago