Deduplicate Data Subjects

Use this API to merge data subject records into a primary data subject record. The transactions and profile history captured across multiple data subject identifiers will be consolidated into the primary data subject record, containing all of the data subject's information.

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Things to Know

• Data subjects indicated in the additionalIdentifiers parameter value will be deleted after being merged with the primaryIdentifier.
• Existing transactions for the additionalIdentifiers value will convert to the primaryIdentifier.
• Data elements will use the most recent updated value across all of the data subject identifiers.
• Receipts will remain under the data subject identifier from which they were generated.
• Data subjects merged into a single profile will use the magic link of the remaining data subject.
• Merging data subjects may affect the primary data subject's consent status. For more information about transaction and status logic, see Universal Consent & Preference Management Transaction Types and Purpose Statuses.